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1. Web Measurement Basics > 9. Write a Useful Web Measurement Request for Propo...

Write a Useful Web Measurement Request for Proposal (RFP)

Business people love to create complex RFPs when they’re making a purchase decision. Here’s why this is a bad idea and what to do about it.

Requests for proposal (RFPs) are a very popular and inefficient way to select a web measurement vendor. Yes, inefficient. While you may think that creating a list of your requirements and then asking vendors how well their software satisfies this list would be a great way to get started, it’s not. Here’s why.

First, I have never in my life come across a company that could assemble a list of requirements in an efficient manner. Usually some poor soul is forced to walk around asking people what their needs are, trying to keep track of whether the same needs have already been mentioned, and compiling a ridiculous list that then needs to be refined.


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