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1. Web Measurement Basics > 1.1. Hacks 1–13: Introduction

Hacks 1–13: Introduction

Many people consider the “basics” of web measurement anything but. Loaded with confusing and ambiguous terminology, dependent on any number of potentially fallacious assumptions, and often considered the domain of data-loving geeks, no wonder business people have historically eschewed web data analysis for softer and fuzzier endeavors like paid usability studies and online surveys.

But no longer!

Web measurement applications and the vendors that provide them have made great strides in the last few years, making their applications easier to understand and easier to use. The major players are starting to agree on a common vocabulary and working through some of the historical problems with data collection. More and more business people have responded, taking interest in web measurement and actually assigning resources to analyze the resulting data.


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