• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

2.3. Designing "Above the Fold"

Newspaper editors have always designed the front page with the most important elements "above the fold," that is, visible when the paper is folded and sitting in the rack.

Likewise, the first screenful of a web site's homepage is the most important real estate of the whole site, regardless of whether the page is fixed or flexible. It is here that the user makes the decision to continue exploring the site or to hit the "Back" button and move along. Web designers have adopted the term "above the fold" to apply to the contents that fit in that important first screen. My personal experience shows that users tend not to scroll beyond the first page, even when the vertical scrollbar is visible. Thus, the first screen bears the entire burden of enticing users to stay at your site.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint