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II. Tuning in Depth > 22. Databases

Chapter 22. Databases

The explosion of the Web was partly driven by relatively cheap and easy global Internet access to legacy databases. Most of this information is on mainframes or in relational database management systems (RDBMSs).

There are three standard classes of database access, each with different requirements:

  • The individual query of a read-only database, such as AltaVista.

  • The very complex query looking for patterns in huge amounts of data, usually for marketing purposes. This is called data mining. In a famous example of data mining, grocery stores correlated sales of all items and found that beer and diapers were often sold together. No one had previously suspected this, but it made sense because both are items that you run out of and may make a special trip to buy. As a result of this discovery, grocery stores now tend to keep beer and diapers close together. Data mining is read-only, and the queries are usually so complex and take so long to run that public web access is not advisable.


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