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Chapter 3. Building Web Pages > Setting Page Keywords and Descriptions

Setting Page Keywords and Descriptions

Page keywords and descriptions are bits of information that your site’s visitors never see but are read by browsers and Internet search engines. Search engines use keywords to improve the accuracy of their search results. Some search engines also use descriptions to display the results.

Page keywords and descriptions are two types of special HTML tags called META tags. Meta information is information about information; in this case, the keywords and page description are bits of information about the page itself.


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