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Lesson 3. Exporting a Site Design > Optimizing the Logo

Optimizing the Logo

The goal of optimizing Web graphics is to avoid long download time, which is achieved by limiting the file size. The challenge is to limit the page size in such a way that image quality is not sacrificed along the way. In other words, to optimize a graphic, you need to balance the file size and image quality. However, the many factors involved often complicate the optimization process.

One thing that helps simplify the process is to understand some basics about the different graphic file types, their distinct advantages, disadvantages, and unique capabilities. In general, for screen-viewing purposes, you have a choice of three viable formats: GIF, JPEG, and PNG. The PNG (Portable Network Graphic) file format, though a flexible and compact format, is unfortunately only partially supported by most browsers. As a result, it is best not to publish PNG files directly to the Web (though it is an ideal format to use for sending graphics to other applications, such as Flash).


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