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Chapter 15. Using Head Elements > Inserting Keywords

Inserting Keywords

Keywords are words that relate to the content on the page, even if the page itself doesn’t actually use those words. Keywords are used by some search engines to index pages.

Search engines that use keywords ignore duplicates and many have a limit to how many they will index. So no, it won’t do you any good to type “SEX SEX SEX” on your page hawking car wax. If you’re curious about what criteria a particular search engine uses, visit the help files for that site.


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