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Chapter 2. Designing for the Web > Design for the Reader

Design for the Reader

Remember, your website is a publication and the people who come to it are readers. Therefore the first step in the design of any website is understanding who your reader is. Who is it that might come to your website? What content will they want if they do come? What are they going to read?

To design a great website, you also need to understand the characteristics of the online reader. They


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