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Why Subgroups?

If a community is a place “where everyone knows your name,” a place where members feel a sense of belonging, connection and camaraderie, then as a community builder, it’s your job to create an environment that fosters these feelings—a place where newcomers feel welcomed and old-timers feel comfortable and appreciated. In previous chapters, we’ve explored a variety of features and programs aimed at attracting new members and holding onto the members you’ve got.

What happens if your community takes off and becomes wildly popular and successful? How can you continue to deliver that small-town intimacy and sense of belonging when your community is growing fast and constantly changing? How do you maintain a trusting and friendly atmosphere when you’re dealing with a perpetual influx of newcomers? And within a dynamic and evolving environment, how can you continue to help like-minded people find each other and develop those deeper relationships that keep them involved in your community?


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