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Chapter 1. Purpose > CASE STUDY The Planning Exercise in Action

CASE STUDY The Planning Exercise in Action

Let’s go behind the scenes at a successful online gaming company, Origin Systems, and see how they used this exercise to kick-start a major redesign effort.

Origin’s Web site, www.owo.com, had been designed to support their popular multiplayer fantasy game, Ultima Online. While that site had been appropriate for marketing and launching the game, Origin felt that a more community-focused site would better serve their players (Figure 1.6). So they put together a community design team (which consisted of myself as an outside consultant, and several in-house staff members), to see what it would take to set up such a community.


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