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Creating a Persona

On the Web, you usually can’t see what people look like or what cars they drive; everyone has the opportunity to create an online identity from scratch. When someone joins a Web community, chooses a member name, and fills out a registration form, they’ve just taken the first steps in constructing a fresh new personal identity. From that point onward, their identity will be shaped by these choices, along with their words, deeds, and creations.

Building Blocks of Personal Identity

An online identity can be built of many different pieces: someone’s name, lifestyle, appearance, and group affiliation all help determine who that person chooses to be on the Web. Your members will control their identity by viewing and editing their personal profiles, and their ability to construct personae will depend on the power and flexibility of the tools you provide and the choices you make in setting up those tools.


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