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Chapter 7. EVENTS: Meetings, Performance... > Competitions: Members in the Spotlig...

Competitions: Members in the Spotlight

It’s early December, a time of holiday preparations and year-end activities. Over at Hecklers Online, the weekly Digital Graffiti contest has taken on a decidedly Christmasy tone. At iVillage, the community staff is choosing a holiday-themed Chick Flick of the Week, and wrapping up the Make a Tradition community challenge. And over at Heat.net, the staff is gearing up for HellCamp III, a post-holiday series of member-run tournaments.

All these communities are using competitions to build excitement and anticipation and to highlight the skills and accomplishments of their members. Like performances, competitions can attract an audience, but unlike performances, which focus on a featured person or event, competitions feature your members and encourage them to earn a place in the spotlight.


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