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Chapter 7. EVENTS: Meetings, Performance... > Performances: Up on Stage

Performances: Up on Stage

It’s Monday morning, the beginning of another week. At Talk City, the special events coordinator is reviewing the celebrity interview schedule for the coming week. At Charles Schwab, the CEO is reviewing his slides in preparation for an online conference with his top managers. And over at CNN.com, the regulars are gathering in the TalkBack Live chat room for their daily simuchat fix.

These Web communities are using online performances to educate, inform, or entertain their members. Unlike meetings, where everyone’s participation is encouraged, performances feature some main attraction, which might be a technical training session, an executive briefing, a celebrity interview, or a live Webcast. Attendees might ask questions or chat with each other, but the focus is on whoever’s “on stage.”


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