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Chapter 6. Working with Links > Smart Linking Strategies

Smart Linking Strategies

Links exist so visitors will click on them. Although there's no single right way to make a link, keep these tips in mind so that your links will make people want to click (Figures 6.42 and 6.43).

Figure 6.42. This page illustrates good link usage—there are links in the body of the story as well as in the navigation areas, and punctuation is excluded from the link underlining.



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