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Chapter 5. Site Content > The Bare Minimum

The Bare Minimum

Let's start with the bare minimum: the information that should appear on every small business Web site. I'm hoping you already thought of these things.

Business Name

This may sound like a real no-brainer, but it's important to provide the correct, complete name of your business on your Web site. You want to make sure that visitors know which business they're visiting online. This is especially important if you have competition with a similar sounding name or your Web site's URL does not accurately reflect your business name.


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