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Chapter 12. Maintaining Your Site > Updating Site Content & Features

Updating Site Content & Features

Throughout this book, I've stressed the importance of keeping your Web site up-to-date and interesting. Let me take a few moments to explain exactly what I mean and what you should be doing.

Keeping Content Fresh

I'm sure this has happened to you: You visit a Web site and see some kind of bold or flashing announcement about a new product or special price. Interested, you follow appropriate links to learn more. Then you learn—from a page copyright date or "last updated" date—that the page hasn't been updated in six months. Or two years.


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