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Chapter Seven. Interface Issues Outside ... > Ethics and Management of Interface D... - Pg. 131

Interface Issues Outside the User Interface 131 Figure 7.3. Conductors for a hermaphroditic coaxial connector. An outer, insulating sheath with four prongs, similar to the ones shown but with enlarged tips and matching widenings on the bottom (not shown), serves to lock the units together. Ethics and Management of Interface Design The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable. -- George Bernard Shaw It is difficult to create a good interface when management does not think that interface design is important. In the short-term view, careful interface design may appear to add to the expense of creating a product and to lengthen the development time. In my experience, the short-term view is wrong even in the short term; improving the user interface often simplifies the design. Careful design and detailed specifications do not hinder but rather speed implementation. A superior interface is also an exceptional long-term investment that returns · · · · · · · · · Higher productivity for the customer Increased customer satisfaction A greater perceived value A lowered cost of customer support Faster and simpler implementation A competitive marketing advantage Brand loyalty Simpler manuals and online help Safer products