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Chapter 4. THE PRINCIPLE OF UNIQUE LANGU... > Using Unique Language in Your Search...

Using Unique Language in Your Searches

The results of any given search will have a tendency to be general. If you search for the word “cat” you will not get a page about a particular Burmese kitty or the problems with Persians. Instead you'll get a general cat page.

Specialized words and vocabulary slant the results of your search to more technical and specific results. Do a search for cat and see what you get. Now do a search for cat "dew claw". The results become much fewer and very cat-oriented. (The phrase “dew claw” just isn't used casually.) Finally, search for cat "dew claw" alopecia, and suddenly you have less than ten results.


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