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Chapter 9. THE PRINCIPLE OF MASS SIMILAR > Using Brand Names to Narrow Your Sea...

Using Brand Names to Narrow Your Search

Enter the Principle of Mass Similar. Try using brand names. Use at least three, preferably more, and don't use brand names that are associated with other things. (For example, I wouldn't use the candy bar Mounds because it by itself is a noun. Snickers can be a verb, but both it and Three Musketeers are sufficiently associated with candy that I feel safe using them.)

"almond joy" snickers "three musketeers" hershey


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