• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 12. THE PRINCIPLE OF APPLIED POW... > A Recap: What Are Special Syntaxes?

A Recap: What Are Special Syntaxes?

Special syntaxes are called that because they allow you to do searching beyond simple keyword searching. Special syntaxes can allow you to search within page titles, within page URLs, within pages indexed by the search engines on a certain date, and other very specific kinds of searching. Some examples of special syntaxes, for Google, are intitle (find keywords in title), site (find results on a certain domain or top-level domain), and inurl (find keywords in page URLs).

TIP

Recall the Principle of Onions, which instructed you to use the most narrow search words possible, and then get progressively more general. That same principle applies when you're using syntax. However, you must use the most narrow search words that are appropriate to the syntax. When you're searching just page titles, which is a much, much, much smaller group of words than page titles and page content, your search words won't be as narrow. You'll probably have to experiment some to determine how narrow is too narrow.



PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint