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Part: II PRINCIPLES OF WEB SEARCHING > THE PRINCIPLE OF UNIQUE LANGUAGE

Chapter 4. THE PRINCIPLE OF UNIQUE LANGUAGE

The Principle of Unique Language: For any given search there is a vocabulary, slang, or other unique word set that will make finding relevant results for that search easier.

Take a 16-year-old and a 60-year-old and spend some time talking to each of them. One thing you'll notice is that they use very different words. Take a doctor and a mechanical engineer and spend some time talking to each of them and you'll notice that they also use very different sets of words.


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