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Chapter 22. CONSUMER HELP > Finding Product Information

Finding Product Information

Sometimes I'll decide I want to make a purchase but I don't have any strong opinions on what exactly to purchase. For example, I might be in the market for a digital camera. I have no strong opinions about which digital camera I want to use. So I first wander over to Amazon.com.

Yup, Amazon.com. If Amazon carries the thing I'm interested in buying, even if I have no intention of buying it at Amazon, I will go there first. Why? Because everybody goes there. Which means everybody posts opinions there. Which means I can get plenty of reviews for a product before I decide to get serious about buying something.


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