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Chapter 6. getting the word out > beyond search engines

beyond search engines

People tend to use search engines to find new sites, but there are other ways of finding Web sites that can be just as fast and effective. You want to create as many ways of finding your site as possible. Here I describe a few of these ways.

word of mouth

In the real world, they say word of mouth is the best form of advertising, and that may hold true on the Web, too. Tell your friends and family about your site, and ask them to tell others. Include a comments form or guestbook (see Chapter 7 for the Guestbook and other Web Gems) and an e-mail contact link on your site, and encourage feedback and referrals from people who visit your site. Remember, Yahoo became popular through word of mouth.


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