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search engines

If you want to find something on the Web, how do you find it? You probably go to a search engine such as Yahoo, Lycos, Excite, or AltaVista, type in a few words related to what you're looking for, and scroll through the list of results from the engine's index to find one that sounds about right. You now have a Web site, and naturally you want your site to pop up in these search engine results when other people type in words that are relevant to your site. And not just appear—you want your site to appear in the top ten, because most people find what they are looking for in the top ten results and do not search further.

How do you get your site to be in the top ten results? The short answer is you probably can't, not at first anyway. Which should tell you that you will be looking beyond search engines as you promote your site. Nevertheless, you should submit your site to the various search engines so that it gets listed and so it does appear in the results of relevant searches.


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