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Chapter 10. design tips

Chapter 10. design tips

Often you can just tell at a glance whether a Web page design works well or not. If it works, it's pleasing and easy to look at, the eye is drawn down the page gracefully, and all the page elements are attractively arranged for easy access without intruding on each other. If it doesn't work, you become frustrated trying to figure out what the page is trying to accomplish and where it's trying to lead you.

When creating Web pages, ask yourself some questions: Is the design appropriate for the content? Is everything legible and clear, or does the viewer have to work to hunt down every scrap of info? Is the use of type consistent and clean, or does the Web page use seven different fonts in eight different sizes? Are the pictures large enough to be viewed easily but small enough to download quickly? Do long, dense masses of text stretch all across the page, or is the text put into easy-to-read narrow columns or broken up into nice-sized chunks and wrapped around graphics and photos?


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