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Part: 6 Show Me the Money: Turning Your ... > Speak Like a Geek Glossary - Pg. 289

289 Appendix A. Speak Like a Geek Glossary .asp The extension used with Active Server Pages files. .cfm The extension used with ColdFusion files. .cgi The extension used by a Common Gateway Interface script. .php The extension used by a PHP script. (Alternatives are .phtml and .php3.) .pl The extension used with Perl files. 404 Describes a person who is clueless. This comes from the following web server error message: 404 Not Found. The requested URL was not found on this server. above the fold Refers to a web page ad that the user sees without having to scroll down. Ads that don't appear until the user scrolls down are described as being below the fold. access counter See counter. action Occurs when the user clicks an ad to visit the advertiser's site, and then performs some action such as purchasing a product, filling in a form, registering, subscribing, or whatever. Active Server Pages (ASP) A web page technology that enables web designers to place scripts inside a page, and those scripts are executed by the web server before the page is sent to the user. Active Server Pages is used primarily on Microsoft operating systems, such as Windows NT and Windows 2000. See Also .asp, PHP. ad format The dimensions of a web page ad.