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Part: 6 Show Me the Money: Turning Your ... > Speak Like a Geek Glossary - Pg. 297

Speak Like a Geek Glossary 297 search jack To include in a web page popular, but superfluous, search terms (such as "sex" or "Lewinsky") to appear in the results when people search for those terms. server A computer that sends out stuff. Check out web server for an example. server-side image map An image map where the links are processed by the server. See Also client-side image map. server-side include A special HTML tag that enables the page designer to "include" an external text file or to "echo" certain types of data to the page. shovelware Content from an existing medium (such as a newspaper or book) that has been dumped whole- sale into another medium (such as a web page). skyscraper ad An advertisement that runs vertically down the side of a web page. slag To bring a network to its knees because of extremely high traffic. "That Babe of the Week page has totally slagged the network." See Also notwork. spamdexing To repeat a word dozens or even hundreds of times at the top of a web page. The word is usually indicative of the subject matter of the site, and repeating it so many times is an attempt to fool web search engines into thinking the site is a good representation of that subject. However, most search engines recognize this and refuse to index such a site. stalker site A website devoted to a celebrity, the content of which clearly indicates that the fan who created the site is obsessed with his subject. sticky Describes a website that encourages visitors to spend long periods of time visiting its various pages. surf To leap giddily from one web page to another by furiously clicking any link in sight; to travel through cyberspace. tags The HTML commands, in the form of letter combinations or words surrounded by angle brackets (< >). They tell a browser how to display a web page. target See anchor. title A short description of a web page that appears at the top of the screen. typosquatter A person who registers one or more domain names based on the most common typographical errors that a user might commit when entering a company's registered trademark name (for example, ubiquilink A link found on almost everyone's hotlist. "Yahoo! must be on every hotlist on the planet. It's a total ubiquilink."