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Chapter 8. Publish or Perish: Putting Yo... > “Hey, I'm over here!” Getting Your S... - Pg. 92

Publish or Perish: Putting Your Page on the Web <HTML> <HEAD> <TITLE>Tickle Me Elmomentum</TITLE> <META NAME="Description" CONTENT="This page examines the Tickle Me Elmo phenomenon and attempts to understand its social ramifications."> <META NAME="Keywords" CONTENT="tickle me elmo, toy, doll, giggle, frenzy, fad, parental pressure"> </HEAD> <BODY> etc. 92 Tips for Composing Search Engine-Friendly <META> Tags The mere fact that you're conscientious enough to add <META> tags to your pages is no guarantee that you'll get excellent positions within search results. Instead, you need to take a bit of extra time to craft your <META> tags for maximum effect. Here are some pointers: · Watch the length of your <META> content.Most search engines have a limit on the length of the <META> tag CONTENT values. For the Description tag, don't go longer than about 200 characters; for the Keywords tag, a maximum of 1,000 characters will keep you in good stead. · Use lowercase keywords.To ensure compatibility with most search engines, you should put all of your keywords in lowercase. · Spread your keywords around.Search engines rank sites based not only on the words in the Keywords <META> tag, but also on those found in the <TITLE> and in the page text, especially the first few lines. · Don't go keyword crazy.You might think you could conjure yourself up a better search result placement by repeating some of your keywords a large number of times. Don't do it! Search