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Chapter 24. Joint Ventures: Working with... > Making It a Banner Year: Putting Ads... - Pg. 271

271 Chapter 24. Joint Ventures: Working with Ads and Affiliate Programs In This Chapter · Why web ads still work · Understanding ad jargon · Pointers for selecting a banner exchange or ad network · Understanding affiliate programs · Choosing an affiliate program that's right for you · More ways to turn your site into a money-making machine