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Chapter 24. Joint Ventures: Working with... > Partners in Cyberspace: Working with... - Pg. 279

Joint Ventures: Working with Ads and Affiliate Programs 279 · i-revenue--This site has capsule reviews of an impressive number of programs. It's also bursting at the seams with affiliate resources, including a newsletter, articles, discussion forums, and much more. See · Refer-It--Refer-It lists hundreds of programs, which is good, but the descriptions are often writ- ten by the companies offering the programs, which is bad. Still, it's a good place to learn about commission rates and the number of affiliates associated with each program. See www.refer- Affiliate Program Pointers To close this section, here are a few pointers for getting the most out of affiliate programs: · Choose a program that fits.Affiliate programs work best when you have lots of prospective buyers visiting your site. Therefore, you should always select a program that fits in with your site's theme. If you have a gardening site, for example, joining a CD-based program doesn't make much sense. · Sell your links.You want people to not only click the program links, but also buy the item on the other end of the wire. You can encourage people to do that by selling the product on your end: writing a review, listing the product's features, and so on. · Make your"store"attractive.Don't just slap up a few links. Use the HTML skills you've learned from this book to build a nice "store" that makes people come back for more. And don't forget to take advantage of whatever design help the affiliate program offers. The Least You Need to Know · Ads still work. Although a few doom-and-gloom types insist web advertising is dead, online ads are indeed