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Chapter 14. Writing a Listing That Sells > Write the Right Description

Write the Right Description

If the listing title is the headline of your ad, the listing description is your ad's body copy. Which means it's time to put on your copywriter's hat and get down to the nitty-gritty details.

Take All the Space You Need

What makes for good copy? First, you have all the space you need, so say as much as you need to say. Unlike with the title description, you don't have to scrimp on words or leave anything out. If you can describe your item adequately in a sentence, great; if it takes three paragraphs, that's okay too.


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