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Chapter 28. Using Auction Software and S... > Listing and Auction Management

Listing and Auction Management

If you're running a lot of auctions at one time, you need some way to keep track of which auctions are still open, which have closed, which need emails sent to high bidders, which need to be shipped out, and so on. It also helps if you can somehow automate the listing process itself, and create great-looking HTML-based listings to boot.

“Mike Sez”

Remember to factor the costs of these programs and services into your overall auction costs. If a service charges $20 a month and you list only 20 auctions, you've just added a buck to the cost of each of your auctions. Same thing if a service charges on a per-listing basis, or as a percentage of your selling fee. Believe me, these costs add up fast—especially if you're a relatively small seller!



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