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Chapter 30. Making a Living from eBay > Supplementing Your Auctions with an eBa...

Supplementing Your Auctions with an eBay Store

The final step in your creation of a successful eBay business is to set up your own online storefront to offer additional merchandise to your auction customers. If you're selling printer cartridges, direct your buyers to your online store selling paper and other printer supplies. If you're selling collectibles, direct your buyers to your online store selling non-auction collectibles. Or, in Caitlin's example, she can direct buyers of her iron-on transfers to her store selling T-shirts and sweatshirts—as well as additional transfers.

tip

Another benefit of selling merchandise in an eBay Store is that eBay will automatically advertise items from your store on the Bid Confirmation and Checkout Confirmation pages it displays to bidders in your regular auctions. These “merchandising placements” help you cross-sell additional merchandise to your auction customers.



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