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Sell It Now?

The next option on the Provide Pictures & Item Details page is the Buy It Now (BIN) price. Buy It Now is the option that lets you sell your item to the first bidder who offers a specific fixed price. If the first bidder bids lower than the Buy It Now price, the Buy It Now option disappears and the auction continues as normal. To add the BIN option to an auction, you'll pay anywhere from a nickel to a quarter extra, depending on the amount of the BIN price.

Should you use Buy It Now? The downside is that BIN adds to an auction's confusion factor, possibly scaring away some users. (The presence of a high BIN—relative to the starting price, in any case—is apt to tell some buyers that you're asking more for your item than it's worth, or that similar items are selling for.) The upside is that if you set a high enough BIN price and some chump ponies up, you get your money sooner than if you'd allowed the auction to continue to its natural conclusion.


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