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Chapter 19. After the Auction: Concludin... > What If You Don't Sell Your Item?

What If You Don't Sell Your Item?

“Mike Sez”

If you choose to relist your item, realize that there was probably something about the first listing that kept the item from selling. Maybe the starting price was too high; maybe the headline stank; maybe you didn't include a picture; maybe the description was too brief. (And maybe you just have an item that nobody wants to buy!) You need to figure out what was wrong with the first listing and change it on the relist—otherwise, you're probably doomed to another unsuccessful auction.


Not every item up for auction on eBay sells. (eBay's “close rate” is right around 50%—which means that half the items listed at any given time don't sell.) If you reach the end of the auction and you haven't received any bids—or you haven't received high-enough bids in a reserve auction—you need to drop back ten and punt, and figure out what to do next.


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