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Using Buy It Now

A better option might be using eBay's Buy It Now (BIN) feature, which enables you to add a fixed-price option to your auction listings. With BIN, you indicate both an initial starting price and a fixed Buy It Now price; if a user bids the BIN price, the auction is automatically closed, with that user the high bidder.

BIN is a great option if you have a lot of auctions featuring the same item—especially if that item is somewhat of a commodity, with an easily predictable selling price. For example, if Star Wars DVDs consistently sell for $12, and you plan on running a hundred of them for auction over the next month or so, you would set a BINprice of $12 on your item. When a buyer finds your auction, he or she can purchase the item immediately (without waiting a week or so for the auction to close) by choosing the Buy It Now option. The advantage to you is that you generate revenue faster than if you had to wait for the full auction cycle to run.


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