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Chapter 9. Step Seven: Research Other eB... > Setting a Pricing Strategy

Setting a Pricing Strategy

Now that you have some idea as to what an item is worth, how should you price it at auction? If you set your minimum price too high, you might scare off potential buyers. If you set your minimum price too low, you'll probably get more interested bidders, but you might end up selling your item for less than you want or than what it's worth.

So what's the right starting price? It all depends on your pricing strategy.


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