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Chapter 24. Promoting Your eBay Auctions > Advertising Your Auctions

Advertising Your Auctions

Where else can you advertise the items you have for auction on eBay? Here are some ideas you might want to explore:

  • Send emails to previous customers when you have new items for auction that they might be interested in.

    tip

    You can facilitate this type of up-selling by using an advanced customer management tool, such as Ándale Email Manager (www.andale.com) or Vendio Customer Manager (www.vendio.com). Both of these tools are discussed in Chapter 15, “Dealing with Customers.”


  • When you're sending out end-of-auction emails to your high bidders, include a link to your About Me page—or even a list of other items you have for sale, or plan to have for sale in the near future.

  • Send mass emails to other eBay users. You can use HammerTap BayMail Pro (www.hammertap.com/baymailpro/) to send emails to batches of eBay users, even if you don't know their email addresses. Again, this is discussed in Chapter 15.

  • Post messages on Internet message boards and Usenet newsgroups that are dedicated to the types of items you have for auction.

  • Barter with other Web site owners to include links to your auctions or About Me page on their sites, in return for links to their sites on your site.

  • Include your About Me URL or eBay Store URL as a signature in all your personal and business email messages

  • Include your About Me or eBay Store URL on your business cards and stationery


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