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Chapter 21. Opening an eBay Store > The Costs of Running an eBay Store

The Costs of Running an eBay Store

Naturally, it costs money to open an eBay Store. (eBay isn't in this for the betterment of mankind, after all.) You pay a monthly fee to be an eBay Store merchant, and there are three subscription levels to choose from, as shown in Table 21.1.

Table 21.1. eBay Stores Subscription Levels
SubscriptionPriceDescription
Basic$9.95/monthStore listed in every category directory where you have items listed; position based on number of items listed
Featured$49.95/monthAll features of Basic, plus store rotated through a special featured section on the eBay Stores home page; store receives priority placement in Related Stores section of search and listings pages; store featured within the top-level category pages where you have items listed; you can cross-sell products on view item pages; and you receive monthly eBay Marketplace Information reports
Anchor$499.95/monthAll features of Featured, plus premium placement in Related Stores section of search and listings pages; and your store logo will rotate through category directory pages (1 million impressions monthly)



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