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Chapter 18. Making Your Auctions More Effective > Choosing Listing Enhancements

Choosing Listing Enhancements

When you're creating an item listing, eBay provides all sorts of listing “enhancements” you can use to make your listing stand out from the millions of others currently running. All of these listing options cost extra, above and beyond the normal listing fee, whether or not they actually improve your success rate. Let's look at each option in more detail.

Gallery

The Gallery is a section of eBay that displays listing pictures, along with titles, as shown in Figure 18.1. Shoppers can browse through the listings in the Gallery by clicking the Gallery link on the Site Map page, selecting Gallery View in the Show section on any search results or category page, or going directly to pages.ebay.com/buy/gallery.html. Items listed with the Gallery option are also displayed (with photo) on all browsing category pages.


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