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Chapter 23. Integrating eBay Auctions in... > How Other Merchants Are Using eBay t...

How Other Merchants Are Using eBay to Increase Their Sales

There are many merchants, large and small, who have built businesses that incorporate both traditional and online sales. Let's look at how some of these businesses use eBay to supplement their real-world sales.

Example One: Selling More of a Good Thing

If you're selling commodity merchandise, eBay can be a great way to sell more of what you're already selling. After all, if you're selling digital cameras (for example), does it matter to you where you sell those cameras? If you can increase your sales by 10%, 20%, or more by running regular eBay auctions, why wouldn't you do so?


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