• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 23. Integrating eBay Auctions in... > Creating a Dual-Channel Sales Strate...

Creating a Dual-Channel Sales Strategy

Where you sell your merchandise is called a sales channel. The Internet is one sales channel; selling in a traditional brick-and-mortar store is another sales channel. Typically, selling in more than one channel is challenging—and can even result in what is called channel conflict, especially if you treat each channel differently in terms of pricing or other policies.

Can you sell merchandise both online and at traditional retail? Of course; lots of businesses do it. It's all a question of what role you want each channel to play.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint