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Chapter 35. Internet Radio and TV > Streaming Media Technologies

Streaming Media Technologies

As with most things on the Internet, there is no single standard for streaming audio and video. In fact, there are three competing streaming media technologies in use today— RealMedia, Windows Media, and QuickTime. These three formats are discussed in the following sections.

RealMedia

RealMedia, from RealNetworks, is the established leader in the streaming media market. Introduced way back in 1994—and still the market leader—RealMedia has successfully fended off (so far) Microsoft’s competitive advances, and remains the format of choice for the majority of media-enhanced Web sites.


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