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Can You Trust Them?

Just because a site's privacy policy gives you a warm, comfortable feeling, it does not mean it will always be that way. Even if a Web site claims that the personal data you register with it will be used exclusively by the site and never disclosed to third parties, don't be so sure. In the era of failing dot.com companies, this promise is in jeopardy.

In May 2000, Toysmart, an online toy store with a TRUSTe (www.truste.com) seal of approval, filed for bankruptcy protection. With approval to display TRUSTe's seal, an online company such as Toysmart says it will abide by standards that include the following:


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