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The Web of Marketing

Many folks are unaware of the marketing strategies employed across the Internet, which exploit personal information in a network of collaboration. Maybe this is because these exploitations of privacy are overshadowed by the more widespread fears of someone stealing credit card or bank account numbers while users shop online.

However, the fact is that many sites are part of a vast information sharing chain, using your personal information as the prize. This prize is called demographic information, one of the most powerful means of analysis available to marketing groups. The information might be only a name and e-mail address, or it might be your entire profile, including your home address, occupation, and Social Security number. On portal sites, the profile can contain the URLs you've visited and any other information gained from your surfing activities within the portal. Maybe you like that idea because you want a personalized surfing experience, right? Something tailored just for you? Well, you're not the only one who likes that idea—there are many organizations out there who just thrive on it.


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