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Business Threats

The illegal threats posed by businesses to the consumers are not as clear cut as those of hackers or cyberterrorists. The “New Economy” that has been built around the Internet is most subtle. Information is a form of currency on the Internet that can be stolen and traded. New technologies and concepts, such as profiling and targeting, are not strictly illegal. With these borderline functions on the rise, the Internet has quickly motivated privacy groups to take action against legal threats to consumer information.

Businesses have few legal restrictions as yet in compromising consumer personal information. Chapter 4 discusses various laws in place to either help or hinder businesses with regard to using personal information. With the lack of controls and laws, businesses can easily take advantage of the consumer without breaking any laws.


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