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Chapter 1. PROTECTING YOUR PRIVACY IN TH... > Why Are People Collecting This Infor...

Why Are People Collecting This Information Anyway?

The answer to this question is very simple: Without a delivery address, the merchant can't ship you his merchandise; without some payment information, the merchant can't be paid for the merchandise; and without your account number and password, your bank won't authorize the display of information about your account.

Let's imagine that there is a merchant who maintains and operates an online store that provides information about fishing and sells fishing equipment. This merchant also provides a paper catalog of merchandise distributed to people who are interested in fishing equipment.


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