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Part: V PRIVACY AND THE FUTURE

Part V: PRIVACY AND THE FUTURE

I think Amazon is the preeminent pioneer in building a new way of doing commerce: personalized, database-driven commerce, where the big value is not in the purchase fulfillment, but in knowing as much about a customer base of 10 or 20 million people as a corner store used to know about a customer base of a few hundred.

In today's mass-merchandising world, that's largely gone; Amazon is trying to use computer technology to re-establish it. They are probably on release 2.0 of what they are doing. They've been criticized for some of their experiments, but 20 million people keep going back, which is a very good sign that what they are doing is working.

Andy Grove
Intel's co-founder and chairman
Wired Magazine, June 2001
http://www.wired.com/wired/archive/9.06/intel_pr.html



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