• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 5. ONLINE DISCLOSURES AND THAT B... > Information You Share on Purpose

Information You Share on Purpose

We are all familiar with the mechanics of the magazine subscription. You fill out a form with your mailing address. You promise to pay the bill for the subscription. The magazines come in the postal mail.

Some of us learned to subscribe with fake names, or “interesting” middle initials not actually our own, to see what mailing lists we ended up on. For example, when Pat subscribed to Vanity Fair, she put her middle initial as V. From the mailings, which came to Pat V. McGregor, she could tell when Vanity Fair had sold her name. Most of us were amused by the trail our names left, because we wanted to read the original magazine and usually didn't mind receiving the direct marketing materials. After all, we could easily toss them into the trash if we didn't want to read them. They might have been irritating, but we didn't see them as invasive.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint