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Expand Brand Awareness

Is driving new sales an important result of search engine marketing? Absolutely! But so is building brand awareness. Although achieving new sales immediately justifies your media expenditures, creating a strong brand continually brings you new and return customers long after your investment in a marketing campaign has ended.

Important

Brand refers to the collective consumer concept of a company. Elements such as names, slogans, logos, and URLs are part of brand identification, but they are not “the brand.” Brand awareness is the expansion of a company's brand in the marketplace.



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